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Continued from
FrontPage of Article
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¡°As one of the fastest
growing industries at the moment, the BTMICE sector is a major
creator of new employment opportunities. Greater recognition for the
BTMICE industry will certainly increase the prestige of working in
our field and we will be able to attract more good people to work
for us,¡± said Elena Arabadjieva, Director, Marketing Services and
Communications, Suntec Singapore International Convention &
Exhibition Centre.
In 2006, the SECB
conducted a feasibility study for the Singapore Business Events
Awards. Feedback from the industry has been encouraging and many
MICE industry partners applauded the creation of a formalised award
to recognise their contributions in growing the business events
industry here.
¡°To bring together the
BTMICE industry through an award ceremony will help the development
of business events in Singapore. In recent years Singapore
demonstrated its capability in bringing in major business events
positioning Singapore as a premier business destination. The award
ceremony will cement Singapore¡¯s standards of service of excellence
in the MICE industry,¡± said Wolfram Diener, Vice President of
Conventions and Exhibitions, Marina Bay Sands.
Many MICE players are
supportive of the Awards as the accolade will bring added business
value for their company. ¡°The Awards will showcase Singapore MICE
industry players on a central stage to recognise the outstanding
companies and personalities as well as to celebrate the achievement
of our Singapore MICE industry. It is certainly an honour to be
conferred the Singapore Business Events Awards, this will be an
excellent testimony to the success of our events. It could boost the
morale of our employees for their job well done and provide an
excellent profile of the company,¡± said Dilys Yong, President of the
Singapore Association of Convention and Exhibition Organisers and
Suppliers (SACEOS).
Industry partners are
also excited about the increased international attention generated
by the Awards. ¡°The Awards will definitely create awareness for
Singapore as a BTMICE destination and will lift the profile of the
industry members. It is a message to the world that Singapore is the
place for your next event and that our people have what it takes to
make the event a success,¡± said Judy Lum, Group Vice President Sales
& Marketing, Tour East Singapore.
Coupled with the ¡®BE in
Singapore¡¯ incentive scheme, the Singapore Business Events Awards
will add vibrancy and encourage more business events organisers to
hold their events in Singapore in the coming years.
Singapore continues to
be a preferred BTMICE destination for many business events
organisers around the world with a strong pipeline of business
events in the next few years including Herbalife Asia Pacific
Extravaganza in 2007, the largest incentive travel group to come to
Singapore, the first ever ITB Asia in 2008 and the FDI World Dental
Federation Congress in 2009 which is expected to welcome 13,000
foreign delegates.
To qualify for the
Singapore Business Events Awards, the business event must be held
within the period dating from 1 Jan 2006 to 31 Dec 2006. Online call
for entries opens on 16 April 2007 at http://
www.sbeawards.com. To
qualify, submissions can be mailed or delivered to the address
indicated on Annex A.
ANNEX A
The Singapore Business Events Awards categories are:
|
Event Excellence Awards |
|
Corporate Meeting
of the Year
The Corporate
Meeting of the Year recognises the organisation(s) that has
demonstrated excellence in organising and delivering a corporate
meeting. |
|
Motivational
Meeting of the Year
The Motivational
Meeting of the Year recognises organisation(s) that has
demonstrated excellence in organising and delivering an
incentive travel programme. |
|
Convention of the
Year
The Convention of
the Year recognises the organisation(s) that has demonstrated
excellence in successfully organising and delivering a
conference. |
|
Exhibition of the
Year
The Exhibition of
the Year recognises the organisation(s) that has demonstrated
excellence in organising and delivering a trade exhibition which
helps to differentiate Singapore as the exhibition hub in Asia.
|
|
Suppliers Excellence Awards |
|
Business Event
Venue Excellence
The Business Event
Venue Excellence Award recognises a business events venue that
has demonstrated excellence as a MICE venue and elevates the
standard of world-class MICE facilities in Singapore. |
|
Service Partner
Excellence
The Service Partner
Excellence Award recognises an enterprise in the BTMICE industry
that has demonstrated excellence in delivering a service to
business event organisers.
|
|
Industry Achievement Award |
|
Most Innovative
Marketing Initiative
The Most Innovative
Marketing Initiative Award recognises the marketing programme
implemented by a MICE industry organisation(s) that has
demonstrated originality, creativity and effectiveness in
promoting a MICE event or the industry organisation¡¯s business.
|
|
Individual Award |
|
Business Event
Ambassador
The Business Event
Ambassador honours an individual from a trade or professional
association (outside the MICE industry) whose contribution has
had a significant impact on the development of MICE business in
Singapore. |
To
qualify for the Singapore Business Events Awards, the business event
must be held within the period dating from 1 Jan 2006 to 31 Dec
2006.
Online call for entries opens on 16 April 2007 at http://
www.sbeawards.com
Entries will close by 5pm on 31 May 2007
To qualify, submissions can be mailed or delivered to:
Singapore Business Events Awards
Singapore Exhibition & Convention Bureau (SECB)
A
Group of the Singapore Tourism Board
Tourism Court
1
Orchard Spring Lane
Singapore 247729
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Source: www.stb.gov.sg
Media Release 13 Apr 2007
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Inaugural Singapore Business Events
Awards
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