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“In 2006, Singapore
achieved a record S$12.4 billion in tourism receipts with shopping
once again accounting for almost half of visitor expenditure.
Fashion and accessories accounted for the biggest share at 32% of
shopping expenditure, or almost S$1.1 billion. Mr Phua added that
one of the Festival’s key attractions was that visitors could buy
the collections showcased straight off the runway at leading
shops. “The Festival period has to be one of the best times to
shop for fashion in Singapore,” he quipped. "This year,
fashion-forward visitors can look forward to new memorable
experiences at the Singapore Fashion Festival, with highlights
including international designers, previews of Autumn/Winter 08
collections, international labels, regional designers as well as
our very own home-grown Singapore designers .”
"The Singapore Fashion
Festival is one of the leading festivals of its kind in Asia and
MasterCard cardholders will have plenty to look forward to with
MasterCard as presenter of the festival for the second year. We have
lined up a series of priceless experiences and fashionable lifestyle
privileges for our cardholders. From exclusive benefits at trendy
dining establishments to shopping delights and pampering spa
treatments, we seek to provide cardholders with all they need to
live the life of the fashion elite this SFF," said TV Seshadri, Vice
President and Senior Country Manager, Singapore, MasterCard
Worldwide.
Set in a spectacular
catwalk theatre built to accommodate more than 1,000 guests, the new
and bigger Tent@Orchard at Ngee Ann City Civic Plaza will feature an
elevated 60 foot catwalk designed for versatility, and is the first
in Asia to introduce contact-less RFID (Radio Frequency
Identification) access stickers by Stickkeys™ for VIP guest
clearance. Transforming from a couture gala dinner venue to a
theatre-style runway gallery, the stunning catwalk will feature an
impressive 8 meter-wide LED screen, creating a world-class backdrop
for ten days of high-octane fashion shows and parties in the heart
of Orchard Road.
“We are proud to be back
at the helm of the nation’s largest fashion event. We are dedicated
to making the event a world-class platform for international labels
and Singapore designers, reaffirming Singapore’s position as the
region’s fashion hub. Expect elegant gala dinners, red-carpet
fashion parties and late-night champagne revelries, as we up the fun
and glamour of the Festival” says Ms Tjin Lee, Festival Director and
Managing Director of Mercury Marketing & Communications.
With MasterCard
returning as the Presenting Sponsor of the Singapore Fashion
Festival, and Lee Hwa Jewellery as Official Jeweller, the Festival
is also proud to introduce new partners Audi as Official Car and
Samsung as Official Electronics.
Singapore Fashion
Festival is set to blaze new trails with fabulous debuts and
discoveries, exciting revelations and resurgence. Watch out for
bold, new names and iconic legends – See you at the Festival!
SINGAPORE
FASHION FESTIVAL 2008 AT A GLANCE
FEATURE EVENTS
Matthew
Williamson is a unique success story.
Ten years after setting out on his own as a fashion graduate from
Central Saint Martins in 1997, he has a store in the heart of
Mayfair, his collections are worn by celebrity clients including
Madonna, Gwyneth Paltrow and Sienna Miller, and he is Creative
Director at Pucci. His career was celebrated last year with an
exhibition at the Design Museum in London: an overview that
presented his most iconic designs and deconstructs the process
behind his work, illuminating his distinctive use of pattern, print
and colour. Matthew Williamson arrives in town with a showcase of
his Spring/Summer 08 collection as well as an Asian preview of his
Autumn/Winter 08 collection.
Creative Director of
cK Calvin Klein, Kevin Carrigan, flies in to
headline the Closing Show with his Spring/Summer 08 collection.
Bringing minimalism to a new level of sexy, British-born Carrigan is
known to immerse himself in every aspect of the brand’s design and
image, producing pieces that are perfectly synchronized and straight
to the point. Since taking over the reins as Creative Director,
Carrigan has continued to drive the iconic American brand forward
with effortless style and classic modernity. The tent will be
transformed into a chic cK Calvin Klein lounge to close the Festival
with a bang!
Izumi Ogino, Creative
Director of Anteprima, will arrive in Singapore to
celebrate the brand’s 15th Anniversary and present its Autumn/Winter
08 collection at the Festival. Headquartered in Milan, Anteprima’s
success is rooted in the principles that Izumi Ogino considers most
important: simple, sophisticated and sexy. Anteprima is designed by
an international team assembled by Izumi Ogino, who remains the
backbone of the operation. Singapore is proud to present a preview
of the Anteprima Autumn/Winter 08 collection supported by
Samsung, the first in the world since the collection’s
unveiling in Milan this February 2008.
Lee Hwa
Jewellery will excite once again with
a breath-taking collaboration for this year’s Festival. Teaming up
with master couturier, Tan Yoong, who returns to
the runway after a 17 year absence, Dazzling Rhapsody will present
jewellery and fashion fans with a surreal visual feast that will set
the senses ablaze. Showcasing Tan Yoong’s fine artistry alongside
cutting-edge jewellery designs, Dazzling Rhapsody will conjure up
elements of fantasy and surrealism.
Known for his super-sexy
creations, Brazilian Carlos Miele designs with
cutting-edge technology and handcrafted luxury. His signature style
is embraced by A-list trendsetters such as Jennifer Lopez, Sandra
Bullock, Eva Longoria and Heidi Klum, and his creations have been
showcased in museums and art centres, including The Metropolitan
Museum of Art. Bringing the lost art of Brazil’s beautiful
handcrafted techniques to the international runways of the world,
Carlos Miele’s collection will bring a night of stunning red-carpet
glamour to the Festival.
Home-grown label,
alldressedup by The Link has made headlines retailing in global
markets including the United States, Italy, France, and the Middle
East. Witness the exciting debut as alldressedup’s principal
designer, Sven Tan’s Spring/Summer 08 collection hits the runway. Be
the first to catch the unveiling of the capsule collection by
Francesca Versace, alldressedup by Francesca V. Garnering
international acclaim and interest since its founding in 2005, the
label's first-ever collaboration with Francesca Versace turns to the
Silk Route and its nomadic tribes for inspiration. Contemporary and
urban, feminine and strong, alldressedup’s Spring/Summer 08
collection presents a relaxed, sexy glamour that will enthral with
its exuberant attitude and effortless style.
Channeling the glamour
of past decades, RAOUL – under the creative
direction of Douglas and Odile Benjamin - brings the Roaring 20s to
life. In this catwalk spectacular, experience the gorgeous opulence
of their Autumn/Winter 08 catwalk collection.
INTERNATIONAL TOP
MODELS
A unique contrast of
cultures and beauty meets on the runway line-up when a bevy of
China’s top international models is juxtaposed with an iconic
supermodel from the UK. China’s traditional beauty meets Europe’s
aristocratic supermodel, when the models arrive in town to add
glamour to the festival.
Erin O’Connor
Karl Lagerfeld has described her as
“one of the best models in the world”. O’Connor has been
associated with luxury labels Chanel, Versace, Givenchy, Dolce &
Gabbana, Gucci and Jean-Paul Gaultier. She has modelled on the
catwalk for John Galliano, Christian Dior, Donna Karan, Prada,
Versace, Miu Miu, Giorgio Armani, Julien MacDonald, Jean-Paul
Gaultier, Badgley Mischka, Dolce & Gabbana, and has worked with
many leading fashion photographers including Patrick Demarchelier,
Steven Meisel, Steven Klein, Nick Knight and Mario Testino. She
has been featured in magazines including Vogue, W, ELLE, Nova,
Harper's Bazaar, Harpers & Queen, i-D, and Visionaire. From the
most prestigious runways of the fashion world, to the most coveted
covers, Erin O’Connor catwalks into town for the Singapore Fashion
Festival. Catch a glimpse of the stunning supermodel when she
walks the red carpet this year.
Top China Models
From Armani to Dior, Fendi to
Ferragamo, major fashion labels are looking to the East for models
to take rein of their catwalks. Making waves on the international
fashion circuit with increasing frequency, Asian beauty is no
longer taking a back-seat. To celebrate the emergence of the Asian
supermodel, the festival welcomes the next wave of China’s
fastest-rising stars, including Lili Shen, straight off the
runways of the Emporio Armani and Giorgio Armani Autumn/Winter
08/09 shows; Kiki, handpicked by Karl Lagerfeld himself for
Fendi’s Great Wall of China Autumn 2007 show; and Zhang Xu Chao,
touted by China press as the next Du Juan.
REGIONAL
SUPERSTARS
Tradition meets
modernity when the Festival welcomes two of Asia’s fashion
powerhouses to Singapore for the first time. Taking centre-stage in
unique contrast are India’s legendary fashion pioneer Ritu Kumar and
China’s most dynamic, contemporary designer, Qiu Hao. Both designers
will be in town to showcase their stunning collections at the
Festival.
Making his Singapore
debut at this year’s Singapore Fashion Festival with his
Spring/Summer 08 collection, Something Growing by Qiu Hao will
present to-the-point, wearable, timeless pieces that showcase his
renowned sense of aesthetics. Fluid lines, stark shapes and
immaculate cutting will showcase alongside his signature knot
designs, boasting a romantic palette from beige and milk-white, to
muted silver and dark gold. Inspired by quietly confident women the
world over, Qiu Hao fans can also look forward to a collection of 30
unique pieces that were created exclusively for the Festival.
Evolving traditional
Indian fashion for the European buyer, Ritu Kumar is one of India’s
foremost designers. Through her fusion of heritage and craft catered
to Western sensibilities, she has defined a new genre for Indian
fashion. Her accomplishments include dressing style legends like the
late Princess Diana and Jemima Khan. In a nation famed for its
beauty queens, Ritu Kumar has also created wardrobes for the winning
Miss Universe, Miss World & Miss Asia Pacific, whose dresses have
won the award for the Most Outstanding Evening Gown in international
pageants.
SINGAPORE
DESIGNERS
Flying the flag for
Singapore fashion, witness the exciting resurgence of two of
Singapore’s iconic design legends, Tan Yoong and
Thomas Wee, who will stage their much-anticipated
catwalk shows, each a highlight of the nation’s biggest annual
fashion event.
Singapore design icon
Thomas Wee returns to the runway with his highly anticipated first
show in more than a decade. Expect to be surprised as he presents a
collection that boasts ‘maximum minimalism’ without a single bead or
embroidery stitch in sight. Thomas Wee’s spectacular showcase will
be uniquely complemented with hair design by Shunji Matsuo featuring
L’Oreal Professionnel.
The Festival also
welcomes the revival of Blueprint 2008: A Collaborative
Project with DesignSingapore Council. A young designer
platform showcasing a cutting-edge collaboration of fashion and
design brought to you by DesignSingapore, Blueprint 2008 will
present creations that marry fashion with product design from 10
leading design labels and designers.
Look out for edgy and
creative designs from Singapore’s new generation of emerging
designers, including Nic Wong of NICOLAS; Jason Ong of JIENSHU; Ben
Wu of TIAN; Jarrod Lim; OUTOFSTOCK designers Wendy Chua, Gabriel
Tan, Gustavo Maggio and Sebastian Alberdi; Madeline Wong of POSSE;
P.C. Ee of EXIT DESIGN; Chia Wei Choong of ANTEVELLUM; CRISP DESIGN
designers Brian Law and Tan Sixiu; and Desmond Yang of ABYZZ.
SATELLITE EVENTS
The Red Ball
Fashion supports the Singapore
Heart Foundation with The Red Ball, where eight of Singapore’s
iconic fashion designers create one red dress each to be sold to
raise funds for the Singapore Heart Foundation. A stunning catwalk
show of the Red Dress Collection will be presented at The Red Ball
during the Singapore Fashion Festival, and is complemented with
L’Officiel’s public exhibition of the Red Dress Collection
sketches. For tickets to The Red Ball, please contact Jamie Liow
of SHF at jamie@heart.org.sg
or 6354 9372.
In Conversation
Leading the Festival’s revelations
is fashion heavyweight, Colin McDowell, whose successful In
Conversation series will be brought out of the UK to the Singapore
Fashion Festival 2008. In Conversation has featured high-profile
fashion luminaries such as Tom Ford, Alexander McQueen and Stella
McCartney. Get up-close-and-personal with Colin as he hosts a
double-billed In Conversation in Singapore, revealing the thoughts
and insights of top Indian designer Ritu Kumar, as well as
stunning supermodel, Erin O’Connor.
‘Have A Heart’ by New
Majestic Hotel
Renowned for its owner’s love
affair with chairs, New Majestic Hotel presents Have a Heart, a
project in which five personalities from the fields of fashion,
visual arts, entertainment and society will customise a Verner
Panton Heart Cone Chair each. The six chairs, fully sponsored by
New Majestic Hotel, will be unveiled during the Festival and
exhibited at New Majestic Hotel through the month of April. All
proceeds from this auction will go towards the Singapore Heart
Foundation.
A Celebrated Moment of
1938 by NAFA and the National Museum of Singapore
In conjunction with its 70th
anniversary celebrations, NAFA presents A Celebrated Moment of
1938, a fashion design competition jointly organized with the
National Museum of Singapore (NMS). Twenty NAFA student finalists
will bring the glamour and romance of the 1930s to life through
the designs. The joint partnership between NAFA and NMS will be
brought to a dazzling finale through a presentation of the 20
finalists’ outfits in a fashion show, followed by a display of the
illustrations and outfits at the museum.
Zouk Flea & Easy – The
Fashion Elite Edition
In conjunction with the Singapore
Fashion Festival 2008, Zouk is holding its ever popular quarterly
flea market with a twist. Bringing together Singapore's fashion
elite - stylists, fashion designers, magazine editors, writers,
models and celebrities – to sell their wares, the Zouk Flea & Easy
Fashion Elite Edition promises to be an afternoon of fun for
fashionistas and treasure hunters alike!
Swedish : Style the
Singapore : Way
In an exciting collaboration
between east and west, where emerging talents meet established
ones, LASALLE College of the Arts presents Swedish : Style the
Singapore : Way, an exciting fashion show of collections by
contemporary Swedish and Scandinavian designers, supported and
directed by STYLE:NORDIC. Captivating the imagination with a new
way of telling “A Swedish Fashion Story”, this collaboration will
be held in conjunction with Singapore Fashion Festival.
Shopping Malls
Set on engaging the nation with
fashion fever island-wide, the Festival’s official schedule will
also encompass a wide range of fashion retail activities. Enjoy
world-class runway shows of top fashion brands brought to you by
Paragon, Raffles City, The Centrepoint and VivoCity. For more
information, please visit www.singaporefashionfestival.com.
OTHER SINGAPORE
FASHION FESTIVAL 2008 HIGHLIGHTS
The Island Odyssey
presented by Island Shop
Designed for those who yearn to get close to nature, Island Shop’s
The Island Odyssey will showcase chic breezy pieces alongside
contemporary silhouettes that offer urbanites utmost style and
comfort. Known for its embroidered and embellished tunics, crinkle
skirts and sexy beach wear, the label boasts a tropical tinge of
modern ethnicity, presenting an eclectic and exciting wardrobe mix
for the tropics.
Colour My Mode
presented by TANGS Wardrobe Women
Expect creative detail and sophisticated styles at the fashion
presentation of TANGS Wardrobe Women Spring 08 collection. Set to
the playful theme of Colour My Mode, TANGS will rock the runway
with outfits designed with modernism and functionalist design
aesthetic in mind. Looking to the Memphis movement formed by a
group of Italian designers in the 80s, Colour My Mode will
showcase a palette of classic and versatile neutrals harmonized
with splashes of bold and bright colour blocks. Featured brands
include Martina Pink, Studio, Coterie, Myra b and 9 to nine.
The Mango Spring/Summer
’08 Catwalk
From chic high-waisted two-piece
outfits and sensuous empire line dresses, to feminine florals and
masculine monotones, Mango shows why it is considered an expert at
dressing the urban, modern woman with the Mango Spring/Summer ’08
Catwalk collection.
Redken Tribe 08
America’s top street fashion
inspired cult brand, Redken, returns to the runway this April with
Redken Tribe 08. Founded in 1960 by dynamic, entrepreneurial
American actress, Paula Kent Meehan and Jheri Rhedding, her
hairdresser, Redken has since grown to be synonymous with
urban-inspired fashion, innovation and street culture. Catch
Redken’s hairstylists as they showcase this season’s hottest
colours and styling trends in the Redken Tribe 08 hair show –
where inspirational hair meets entertainment.
Francis Cheong
Francis Cheong, will set the runway
ablaze once again with his signature flamboyance and flair for
feminine grace. Presented by Cappa Roma, Francis’ meticulous
creations have been seen on celebrities such as Maggie Cheung and
Sandy Lam, while Fann Wong and Korean heartthrob Jang Hyuk will
soon be seen wearing his grand finale costumes in the movie “Dance
the Dragon”. Returning to the Festival this year, Francis will
showcase his versatility with the flamboyance that he is renowned
for.
Singapore Fashion Rules!
presented by TaFf
Singapore Fashion Rules! is an exciting preview of the latest
collections from some of Singapore’s emerging fashion talents.
Labels that TaFf will highlight at the Festival include FrüFrü &
Tigerlily, Furrmuse, PIMABS and Mu.
The Little Runway
presented by Kidstyle and Impact
Models
Singapore Fashion Festival hosts its ever popular kids show in the
Tent@Orchard with a fun-filled showcase of three international
brands – OshKosh B’Gosh®, Levi’s® Kids and adidas® kids –
represented by Jay Gee Melwani Group in Singapore. Promising an
afternoon of adorable inspiration and imagination, be prepared to
be enthralled with child models from Impact Models Studio.
Theatre of Style
presented by Robinsons
Celebrating their 150th Anniversary in absolute style, Robinsons
presents Robinsons 150 Glorious Years “Theatre of Style”. From the
best of high-street, to the trendiest of active lifestyle, join
Robinsons as they rock the runway with a showcase befitting a
landmark celebration.
Viva La Eve
presented by Triumph
From glamorous Godiva to exotic Isis, discover the faces of Eve in
a timeless tale of seduction. Sexy and uninhibited, this show
salutes the designs of 24 statement lingerie pieces with exotic
gems from Lee Hwa Jewellery. A stunning diamond thong will be the
dazzling highlight of the show.
“Sex-Y in the City” |
The Men’s Show
presented by Vizon
In celebration of the traditional form of the masculine, “Sex-Y in
the City” is a dedicated men’s show featuring designer men’s
underwear from the likes of John Galliano and Emporio Armani.
Paying tribute to iconic American heroes and the bad boys of rock,
The Men’s Show promises to deliver a sensational show with
designer collections from 2(x)ist, Rock & Republic, Emporio
Armani, Punto Blanco, and DKNY.
Be part of the Singapore Fashion
Festival 2008, a 10 day celebration of fashion with glamorous red
carpet galas, retail privileges and spectacular catwalk shows
island-wide. Ticket bookings for select events through
TicketCharge start on 12 March 2008. Visitors to Singapore can
obtain tickets to day shows from the Singapore Visitors Centre @
Orchard (available on a first-come-first-served basis). Many
special treats are on offer for MasterCard cardholders, just visit
www.mastercardmomentsfashion.com for priceless information on
how to make the most of this year’s Festival.
The Singapore Fashion
Festival 2008 is presented by MasterCard and made possible by the
Singapore Tourism Board. Singapore Fashion Festival is one of the
many Uniquely Singapore events by the Singapore Tourism Board. It is
the first regional consumer-focused fashion event where
Autumn/Winter collections are previewed and Spring/Summer
collections are made directly available from the catwalk to
consumers. Since its inception in 2001, the Singapore Fashion
Festival has become one of Asia’s key fashion events.
About Mercury Marketing &
Communications
Mercury Marketing and
Communications is a boutique Events Management and Public
Relations agency that specialises in creating creative and unique
events for fashion and lifestyle clients. Mercury’s strength lies
in its ability to provide an integrated approach to events and
public relations. Our diverse client portfolio spans across
industries, from luxury automobiles and high fashion, to the
private banking and property sectors. Founded in 2001, Mercury
Marketing and Communications is helmed by Tjin Lee who brings her
vast experience in the fashion industry to the vision of the
company.
About Singapore Tourism Board
visitsingapore.com
The Singapore Tourism Board (STB) is an economic development
agency for one of Singapore’s key service sectors – tourism. The
mission of the Board is to develop and champion tourism, so as to
build the sector into a key driver of economic growth for
Singapore. The STB aims to differentiate and market Singapore as a
must-visit destination offering enriching experiences through the
“Uniquely Singapore” brand. For more information, please visit
www.stb.com.sg.
About MasterCard Worldwide
MasterCard Worldwide
advances global commerce by providing a critical economic link
among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor,
MasterCard develops and markets payment solutions, processes
approximately 18 billion payments each year, and provides
industry-leading analysis and consulting services to financial
institution customers and merchants. Through its family of brands,
including MasterCard®, Maestro® and Cirrus®, MasterCard Worldwide
serves consumers and businesses in more than 210 countries and
territories. For more information go to
www.mastercardworldwide.com.
Source:
www.stb.gov.sg Media Release
20 Feb 2008
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Singapore Fashion Festival 2008
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