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     FrontPage Edition: Thu 27 Apr 2006

Singapore's largest retail & lifestyle centre, Vivocity, to open in October 2006


VivoCity to Revolutionise Singapore¡¯s Shopping and Lifestyle Experience

Iconic design by internationally acclaimed architect, Toyo Ito

Largest multi-experiential retail and lifestyle venue in Singapore

Mapletree Investments Pte Ltd has unveiled its plans for VivoCity, Singapore¡¯s largest multi-experiential retail and lifestyle destination.
Located within the HarbourFront precinct, VivoCity will offer a vibrant and diverse mix of 300 retail, food and beverage and entertainment outlets, filling up over 1 million square feet of lettable floor space when it is completed in October 2006.
These extensive retail areas will also be complemented by large, interesting recreational, entertainment and event spaces to provide a stimulating mix of activities that will define VivoCity as Singapore¡¯s ultimate lifestyle destination.
The name ¡°VivoCity¡± perfectly encapsulates Mapletree¡¯s vision for the development.
¡°We wanted to create an iconic destination that will constantly surprise and stimulate visitors with its vibrant mix of unique retail and entertainment concepts and ever-changing activities,¡± said Mr Edmund Cheng, Chairman of Mapletree.
¡°The name, VivoCity, which is derived from the word ¡®vivacity¡¯, evokes a lifestyle experience that is modern, stimulating and accessible to everyone, a place bubbling with energy and flowing with vitality. It captures our approach to creating a new urban lifestyle.¡±
Iconic Design
Just as the name is a departure from the norm, so too is the architecture. Designed by internationally acclaimed Japanese architect, Toyo Ito, VivoCity¡¯s iconic architecture will set it apart from the traditional box format of many existing and upcoming retail developments in the region. Mr Ito, who was behind the critically-acclaimed Sendai Mediatheque in Japan, is renowned for his signature-style, which focuses on the utilization of nature, climate and open spaces. VivoCity is his first major project in Asia, outside of Japan.
¡°The choice of architect and design was crucial,¡± said Mr Cheng. ¡°We needed a creative professional, who shared our passion and who could communicate the vitality of our brand through its design. That is why we chose one of the world¡¯s most creative and respected architects ¨C Mr Toyo Ito. ¡°
Mr Ito based his design for VivoCity on a ¡°Surfing¡± theme. It was inspired by the harbour front location of the development, which evokes images of waves on the sea. ¡°I wanted to create a fluid shopping enjoyment where one space leads intuitively into another,¡± explained Mr Ito. ¡°This structure does not separate the space by floor, but is connected as one continuous experience.¡±
Key Anchor Tenants to Introduce Fresh New Concepts
VivoCity has already signed up key anchor tenants who are committed to introducing fresh new concepts to Singapore.
Multiplex giant Golden Village (GV) will open not just the largest multiplex in Singapore with 15 screens and about 2,500 seats, but it will also introduce new features and concepts to Singapore for the first time.
Among these are VMAX, the widest 35mm indoor cinema screen in Asia; a Business Class cinema with more sophisticated seats and specialized art house and film festival programmes throughout the year; as well as a cluster of Gold Class Cinemas. In an exclusive arrangement, GV will also hold all its movie previews and premieres at VivoCity, thus further increasing its ¡®glamour¡¯ quotient, making it a ¡®must-visit¡¯ destination for avid movie-goers.
Similarly, retail leader Dairy Farm will operate a trailblazing approach to hypermarket shopping, which will comprise the most extensive range of groceries sourced from across the world, as well as a new natural food concept store.
Award winning department store Tangs will also be part of this exciting new destination as one of its multi anchor tenants.
VivoCity ¨C A multi-experiential destination
VivoCity will attract a host of first-to-market local and international brands, as well as firmly established names. It will also boast year-round events and activities. This includes cultural or music performances in a 1000-seat amphitheatre, themed festivals, international bazaars, and many other stimulating programs.
In addition to the multiplex, hypermarket and department store, VivoCity will also have retail and lifestyle stores, restaurants and spas, making it a multi-experience of retail, leisure and entertainment.
Work, Live and Play at HarbourFront!
VivoCity is the centerpiece of the entire HarbourFront precinct, an area that spans 24 hectares and encompasses offices at the HarbourFront Towers, exclusive residential developments at Caribbean at Keppel Bay and Sentosa Cove, retail and cruise amenities at the HarbourFront Centre, as well as a mega multi-entertainment hub at St James Power Station.
With all these components located within a single location, the HarbourFront precinct will epitomize the true Work, Live and Play concept of the modern urban lifestyle.
VivoCity¡¯s proximity to some of Singapore¡¯s top tourist attractions like Sentosa, Mt Faber and cable cars, as well as the upcoming integrated resort with casino, will enable it to tap on the high levels of visitor arrivals to these attractions. Just five minutes¡¯ drive from the Central Business District, it is accessible to all and can be reached by road, rail, bus, monorail, ships, and even cable cars.
¡°Right from our initial planning, we aimed to create a distinctively different leisure and retail destination,¡± explained Mr Cheng.
¡°VivoCity will become the definitive lifestyle destination in Singapore, encouraging interaction and entertainment; vitality and activity. It will become the natural third place, after home and office, for all, ¡°he said.

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