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     Singapore River to undergo enhancement works

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Ms Margaret Teo, Assistant Chief Executive (Leisure) at the Singapore Tourism Board, told journalists at the media conference that the Singapore River can be much more. She said, “Like Orchard Road and the Marina Bay precincts, the Singapore River has the potential to stand out as a distinctive 24-hour entertainment lifestyle destination in Singapore, particularly for the young and highly mobile professionals. What we hope to achieve through the upcoming developments is to enhance the precinct to further bring out its unique character and charm, particularly its waterfront setting by night.

“The plans lined up will add to the precinct’s overall appeal and augment our international standing as an exciting, dynamic and vibrant city and a leading events and entertainment capital in Asia.”

The revitalisation of the Singapore River precinct is aligned with STB’s strategic efforts to attract 17 million visitors and S$30 billion in tourism receipts by 2015, Ms Teo added.

Infrastructural Enhancements

A tender for the first phase of infrastructural works from Cavenagh Bridge to Clarke Quay was launched today. Works are expected to commence in April 2008, with some of the enhancements targeted for completion in time for the 2008 FORMULA 1™ SingTel Singapore Grand Prix in September, when the city expects a surge in activities and visitor numbers at various precincts island-wide, including the Singapore River. The second phase of works, from Robertson Quay to Kim Seng Bridge, is expected to be launched in October 2008, with final completion targeted in March 2009.

The range of infrastructural changes planned for the Singapore River include new ambient and programmable light fittings, street furniture such as benches, enhanced signage and attractive storyboards that carry information on the history and development of the quays and essential tourist information, street directories, landscaping, as well as new bumboat landing points and ticketing kiosks.

A key feature of the infrastructural enhancements, the lighting plan comprises the installation of programmable lights at the Read and Cavenagh bridges, special lighting for four underpasses at Boat Quay, Empress Place and Clarke Quay, under-bridge lighting for the Clemenceau, Coleman and Elgin bridges, floating lights on the river, as well as new street lamps and lighting of trees along the entire three-kilometre stretch of the Singapore River. Together, these will create a distinct nightscape and street-level experience for visitors to the Singapore River.

The new lighting initiatives at Singapore River are implemented from URA’s lighting masterplan drawn up in 2006. The plan aims to enhance and emphasise Singapore’s unique features as a tropical metropolis and garden city, covering key districts in the city centre, including the Singapore River. The lighting proposals for the Singapore River centred on enhancing the water element, to accentuate the shimmering effects of the water surface and to provide a warm and inviting promenade ambience.

In addition, visitors can look forward to new ways of experiencing the Singapore River’s charm and appreciate its history and heritage with the new Singapore River water taxi and sightseeing boat services which will be offered by Singapore River Cruises Pte Ltd and DUCKtours Pte Ltd. Both operators were awarded licences to operate such services from January 2008. The operators will be phasing in new environmentally friendly boats in accordance with the Public Utilities Board’s (PUB) new regulations for the Marina Reservoir.

Over the next few years, visitors to the Singapore River can also look forward to the addition of other lifestyle elements to the area. The URA will soon be launching the tender for the construction of a mobile floating stage at Boat Quay. The floating stage will be able to accommodate a range of cultural and arts performances including concerts and dance acts.

Events To Brand River, Various Quays

Complementing these hardware improvements in the Singapore River’s rejuvenation plan is the introduction of new events that will anchor each quay and the river precinct as a whole. To this end, the STB has been working with stakeholders of the various quays to create an annual events calendar that is unique to the precinct.

The Singapore River Festival, envisioned as an annual highlight, will be developed as the signature event for the entire precinct. To be held in September this year in conjunction with the 2008 FORMULA 1™ SingTel Singapore Grand Prix and as part of the Singapore GP Season of festivities, the inaugural Singapore River Festival will feature activities at the various quays including a mega concert on the river with international artistes, a river float parade, outdoor parties, arts exhibitions and food & beverage promotions, among others. The Singapore River Festival will span two weekends leading up to the race, from 19 September to 28 September.

In addition, at different times of the year, each quay will organise a new iconic event that will mirror its own unique character and personality. For instance, the Empress Place event will showcase the arts, heritage and culture in keeping with the historic and cultural character of the quay while Clarke Quay, with its focus on dining and entertainment, will host parties, parades and a music festival. Details will be released over the next few months.

Public and Private Sector Partnership

The Singapore River has witnessed a series of enhancements and changes in recent years, with the private sector injecting millions of dollars to develop the varied product mix along its banks. CapitaLand, which owns and manages Clarke Quay, launched the mega entertainment hub after a two-year S$80 million facelift in late 2006 amid much fanfare. LifeBrandz invested S$18 million in the multi-concept “The Cannery” within Clarke Quay, home to a wide array of international entertainment brand names including Ministry of Sound. Frontier Sports Limited launched the GX-5 Xtreme Swing thrill ride late last year, to complement its other exhilarating attraction, the G-MAX Reverse Bungy. Last year’s opening of Central, a S$500 million mixed retail and home office development managed by Far East Organisation, added even more retail and dining options to the precinct.

STB’s Ms Teo thanked the various stakeholders for their partnership, and stressed that continued private sector support and innovation is instrumental in ensuring that the Singapore River continues to thrive, while the public sector plays the central role of strategic planner, regulator and facilitator to maintain a conducive business environment.

To catalyse the development of the nightlife landscape in the city, the public sector introduced 24-hour licensing of entertainment outlets in selected city areas and tourist districts in October 2003. By the scheme’s second phase in June 2004, business owners at Boat Quay and Clarke Quay could apply for public entertainment licenses to operate round the clock.

These enhancement plans for Singapore River also complement other public initiatives, such as Late Night Shopping and the rejuvenation of Orchard Road, adding to Singapore’s international profile as a vibrant lifestyle destination.

Please refer to Annex A - Background on the Singapore River

Issued by

SINGAPORE TOURISM BOARD AND
URBAN REDEVELOMENT AUTHORITY

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Annex A

Background on Singapore River

In the bygone days, it was the lifeblood of early Singapore. Where trading boats plied its waters, carrying cargo of the British Empire and calling at the trading companies that lined both banks of the river, the Singapore River today sees riverboats and bumboats ferrying visitors and local residents keen to recall the bustling past and witness the throbbing vitality of the modern lifestyle enclave.

Since the big river clean-up in the early 1980s, the Singapore River was given a new lease of life with the Urban Redevelopment Authority’s (URA) Masterplan for the river.

The Masterplan was drawn up in 1985 to revitalise the area by retaining old buildings of architectural merit and historical importance, developing new buildings at a compatible scale, as well as introducing river-oriented activities.

Bridges constructed at strategic locations along the three-kilometre stretch of the river served to improve connectivity across both river banks and along the waterfront. Urban design guidelines were drawn up to create a distinctive character for Singapore River, while outdoor refreshment areas were introduced along the river banks. Street furniture was carefully selected to bring out the area’s character, and imaginative public sculptures and statues installed to add a touch of art.

Near the river mouth stands a number of Singapore’s most iconic landmarks including The Fullerton Singapore (formerly the General Post Office building), Cavenagh Bridge and Anderson Bridge. The numerous old godowns and warehouses along the river have long since been replaced by the mammoth container ports at Tanjong Pagar that are better equipped for modern-day trade. But they have been refurbished and given a new lease of life as hip dining and entertainment establishments.

The URA constructed the first stretch of promenade at Boat Quay in 1992, artfully conserving over a hundred shophouses which have been developed into what it is today – a popular dining enclave and watering hole for executives of the nearby Shenton Way financial district as well as visitors.

Across at Empress Place, trendy restaurants and chill-out spots are situated amidst the city’s most historic landmarks including Raffles’ Landing Site, The Arts House (formerly the Old Parliament House), Victoria Theatre and Concert Hall and the Asian Civilisations Museum.

The Clarke Quay conservation area was a URA sale site in the 1980s, where low-rise warehouses of good architectural value were conserved. Managed by CapitaLand, the area recently completed an S$80 million makeover. Today, Clarke Quay offers something for everyone, from history, shopping and dining, to entertainment and nightlife. Now, the waterfront godowns thrive as a kaleidoscopic collection of restaurants, clubs, entertainment outlets and retail shops take residence.

Further upstream, Robertson Quay offers a more tranquil ambience for dining and entertainment by the river. Its popular alfresco dining outlets, wine bars and arts establishments complement the laid-back atmosphere that Roberson Quay exudes.

Source: www.ura.gov.sg News Release 29 Feb 2008