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Source:
www.ura.gov.sg |
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Singapore River to undergo enhancement works,
host signature events |
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Boost standing as iconic 24-hour waterfront
lifestyle destination |
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Already a thriving hive of activity, the
Singapore River will soon undergo enhancements and host new events to
develop it into an even more compelling waterfront precinct offering
myriad lifestyle and entertainment options round the clock. |
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In the pipeline are a series of
infrastructural developments that will accentuate the historic
district’s unique features and distinctive charm by night,
including new lighting installations, as well as the staging of
new signature events to brand the different quays along the
river. |
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The Singapore Tourism Board (STB) and the
Urban Redevelopment Authority (URA) today outlined details of the
hardware and software plans for the area, which will stretch from
Cavenagh Bridge at the mouth of Singapore River to Kim Seng Bridge some
three kilometres upstream. The project is also supported by the Land
Transport Authority (LTA), the Public Utilities Board (PUB) and the
National Parks Board (NParks). |
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The rejuvenation of Singapore River is part
of the Government’s strategic plan to enhance night-time buzz in the
city. A multi-agency committee, chaired by the URA, was set up to
implement projects aimed at providing stimulus to generate economic
activities in various sectors, and improve the range and quality of
evening activities in key districts within the city such as Singapore
River, Orchard Road and Marina Bay. |
The committee aims to develop a vibrant
evening economy through a three-pronged strategy:
| (a) |
Improving the
‘hardware’, or infrastructural developments in these areas;
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| (b) |
Enhancing the ‘software’ through
events and activities, and actively marketing to an international
and local audience; |
| (c) |
Playing an enabling and facilitating
role by working with the private sector to promote and encourage
more evening activities. |
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Mrs Cheong Koon Hean, Chief Executive
Officer of the URA and Chairperson of the committee, said “For
Singapore, it makes sense for us to create a vibrant night life,
given that our cool night weather is more conducive to various
activities. We’ve been good at the hardware, but we lack the
software – the intangibles that create an ambience of excitement
and electricity in the air. Our challenge is to develop a vibrant
evening economy, one that contributes to the quality of life and
adds to the buzz and hip factor of our city.” |
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The Singapore River is already a magnet
for visitors and local residents, particularly those who seek arts,
nightlife and dining experiences. Steeped in history and heritage,
the river is well-visited in the day for the various tourist
attractions and iconic landmarks, such as the Raffles Landing Site,
the Asian Civilisations Museum, Cavenagh Bridge and The Arts House
(former Parliament House). After dark, the area transforms into a
popular dining and entertainment enclave. |
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More..... |
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Source:
www.ura.gov.sg News Release 29
Feb 2008 |
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