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Source: www.ida.gov.sg |
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Infocomm Enterprise Programme
to Develop Sector-Wide Projects and Create Intellectual Property |
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Local infocomm companies (iLEs) can look
forward to more assistance in expanding overseas under a new programme
announced today by Dr Vivian Balakrishnan, Minister for Community
Development, Youth and Sports, and Second Minister for Information,
Communications and the Arts at the SiTF 2007 ICT Business Outlook Forum. |
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The Infocomm Enterprise Programme, or iEP,
aims to develop the capabilities of iLEs in the implementation and
delivery of large-scale, sector-wide projects and to create new
intellectual property (IP). |
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As iLEs build up their capabilities in
implementation of large-scale projects this will in turn enhance their
credentials and export potential. |
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The programme will also accelerate the
development of sector-wide transformational projects to increase
infocomm adoption amongst user organisations in the sector. |
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The BackPack.Net project in the education
sector and the integrated clinic management system in the primary
healthcare sector are examples of these sector-wide projects. |
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This programme is managed by the Infocomm
Development Authority of Singapore (IDA) and it will help co-fund
approved projects and in the facilitation and marketing assistance to
overseas markets. |
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Dr Balakrishnan also launched "Infocomm
Singapore", a unified brand for ˇ°Made-by-Singaporeˇ± infocomm products
and solutions along with the Infocomm Singapore Portal. |
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This branding initiative is a joint effort
between the government and the infocomm industry to fight for mindshare
in the highly competitive global market. |
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The brand hopes to elevate the
perceived value and generate stronger recognition of the quality
and uniqueness of Singapore's infocomm products and services both
locally and overseas. |
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A brand management committee
comprising industry leaders will oversee the management of
Infocomm Singapore. To help iLEs build up their own brand, a
series of branding seminars and workshops for iLEs has also been
planned. |
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To create a strong market presence,
iLEs can profile and promote their products and services at the
portal (www.infocommsingapore.sg/industry)
which is a virtual storefront. |
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The portal has a one-stop directory
listing and capability maps of iLEs. Besides a listing of success
stories of local infocomm products and services, a match-making
engine for companies to source for partnerships and business
opportunities will be introduced. |
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These programmes are in support of the
strategies under the Intelligent Nation 2015 or iN2015 masterplan1
to realise the long-term vision for Singapore's infocomm industry.
These programmes will help to achieve the goal of a three-fold
increase in infocomm export revenue to $60 billion. |
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Mr Chan Yeng Kit, Chief Executive
Officer of IDA said, "For Singapore to remain competitive we need
to establish an internationally recognised brand for our
innovative infocomm solutions. IDA continues to work closely with
the industry to nurture iLEs with export potential and create
opportunities for the creation of new IPs." |
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Mr Stephen Lim, Co-Chair of Infocomm
Singapore Brand Management Committee said, "It is our vision to be
the world's most trusted, intelligent and results-oriented
solutions partner with the power to transform how people live,
work and play. This vision will serve as a beacon for our infocomm
companies and guide them in positioning themselves overseas." |
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Details are available in the
factsheets attached. |
ISSUED BY CORPORATE & MARKETING
COMMUNICATION DIVISION
INFOCOMM DEVELOPMENT AUTHORITY OF SINGAPORE |
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More..... (Factsheets: Annex A - INFOCOMM ENTERPRISE PROGRAMME (iEP)
and B -INFOCOMM SINGAPORE BRAND) |
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More..... (Factsheets: Annex C -
INFOCOMM USAGE IN HOUSEHOLDS &
BY INDIVIDUALS, 2006) |
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1 Intelligent Nation 2015,
or iN2015, is Singapore's sixth and latest Infocomm masterplan.
Its vision is to transform the country into an Intelligent Nation,
A Global City, powered by Infocomm by the year 2015. It was
launched on 20 June 2006, by Minister for Information,
Communication and the Arts Lee Boon Yang, at the annual Infocomm
Media Business Exchange, or imbX. |
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Source: www.ida.gov.sg
Media Release 18 Jan 2007 |
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FrontPage Edition: Thu 18 January 2007
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