Get For Me Singapore NETVALUE SURVEY: ONLINE BANKING TAKES OFF (cont'd)

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Less Women Visiting Online Banking Sites

Online banking sites are attracting more men than women. Although women comprised 45.5 percent of the overall visitorship at the beginning of the year, that proportion has since dwindled to 40.2 percent in July 2001. “Banks targeting working women should perhaps consider how they could incorporate contents that may interest the ladies. Shopping, beauty and fashion-related contents may be explored.” Said Dr. Loo.

Online Banking Attracting The Higher Income Group

Findings also indicated a seven percentage-point increase in the proportion of those earning S$2,500 per month and above to the online banking sites. The proportion of the higher income group has increased from 37.4 percent in January to 44.1 percent in July 2001. “The higher income group has always been targeted by the banks. With the growing popularity of online banking, there will be more opportunities to reach out and cross-sell to these potential prospects.” Added Dr. Loo.

Terms used in this release

Duration: Is the Length of time (in minutes or hours) spent by an Internet user on pages from a domain or property.

Internet user: Is an individual who has connected to the Internet at least once during the reference period.

Online Banking: Is the Banking Sector that captures all banking and insurance institutions could/could not have e-commerce facility.

Reach: Is the percentage of unique visitors who visited a particular site at least once in the month.

Secure connections: are used to ensure the confidentiality of information exchanged, in particular :

when entering and transmitting credit card information

when accessing online bank accounts

when trading online

About NetValue

NetValue, a global Internet measurement company, provides the most comprehensive picture of consumer behaviour online. NetValue recruits and operates meticulously structured user panels to yield unique and detailed Internet usage (and audience) reports.

NetValue’s technology delivers insightful information on Internet behaviour, capturing all Internet activity including web, email, chat, audio, video, games, instant messaging and more.

Founded in France in 1998, NetValue S.A. currently owns panels in Denmark, France, Germany, Mexico, Norway, Spain, Sweden, Italy, the United Kingdom and the United States. NetValue Limited, a subsidiary headquartered in Hong Kong, owns panels in Hong Kong, Korea, Singapore and Taiwan. NetValue clients include Engage, Kimo, Lycos, MSN, Modem Media, Morgan Stanley, Salomon Smith Barney, Sohu, tom.com, Yahoo! and Zenith Media.

Methodology

NetValue panels are recruited by market research firm Taylor Nelson Sofres (TNS) globally, and are fully representative of the Internet universe in each country. An establishment survey quantifies and profiles the number of Internet users in each country, gathering both Internet related data (e.g. level of Internet penetration, main ISP used, how long the household has been connected) and demographic and socio-economic data. The most current characteristics of the Internet user population are determined through monthly random digit dialing telephone interviews. Once recruited, panelists download NetValue’s technology, NetMeter^TM, onto their home computers, enabling NetValue to track the most up-to-date Internet behaviours.

Keep your finger on the pulse of the Internet world. Subscribe to Blink, NetValue’s monthly newsletter, at http://www.netvalue.com/corp/news/news_form.htm.

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