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Source:
www.mountfaber.com.sg |
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AN ICONIC TOURISM PROGRESSION &
DEVELOPMENT FROM THE NEWLY ENTITLED MOUNT FABER LEISURE GROUP |
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Singapore Cable Car Pte Ltd, established in 1974
as the sole cable car operator in Singapore , has definitely come a long way. |
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By continuously challenging the tourism industry
with many revolutionary ¡°tourism firsts¡± in Singapore , Singapore Cable Car
underwent the last major facelift of S$10 million in 1994. |
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In accordance with Singapore Tourism Board's bold
targets of ensuring that tourism remains a key economic pillar, which were
unveiled on 11 January 2005, by Minister for Trade and Industry, Mr Lim Hng
Kiang, Singapore Cable Car is reinventing itself as one of the leading tourism
industry players in the competitive regional tourism landscape through an
iconic tourism development and progression project. |
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This S$8 million private sector funded project
consists of three main undertakings, i.e.: the renaming and re-branding of the
company, the renovation of the existing cable car station at Mount Faber, as
well as a series of tourist attraction activities and events lined up for the
whole year. |
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New Designation |
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Effective from 8 Jun 2005, Singapore Cable Car
becomes Mount Faber Leisure Group. |
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Although popularly known as Singapore Cable Car
for more than 30 years, the official change is one of many initiatives now
under way to enhance the company¡¯s long term plan and further refine the
public and trade¡¯s perception on its existing and new business activities. |
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Nevertheless, the corporate brand name - Singapore
Cable Car will still exist, although not representing the company on its
entirety but will be used to market the cable car services exclusively. |
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¡°Changing our name focuses on our expanded vision
of capturing the global tourism market and also reflects the company¡¯s
competitive interest in the increasing growth in the travel and leisure
industry in Singapore,¡± Mr. Soo Kok Leng, Chairman of Mount Faber Leisure
Group said. |
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"Our corporate and product names have been changed
to align with our natural progression into the wider market, especially over
the past several years as the true potential of the Mount Faber Leisure Group
has become more ostensible. Since last year, we¡¯ve enjoyed a tremendous double
digit growth in our overall key businesses, encompassing not just the cable
car services but also the rest of the business units, such as the attractions
management, food and beverage, retail and souvenirs, and Faber Tours,¡± he
continued. |
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Reflecting its expanded corporate and product
strategy, the Mount Faber Leisure Group name and logo powerfully express these
enduring qualities: its drive toward excellence, its companies¡¯ focus on
building excellent customer services and branding, its passion for success,
its openness to innovation, its commitment to its communities and societies,
and its focus on its people. |
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Mount Faber as a ¡°Destination of its Own¡± |
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Likewise, the corporate name and branding change
will not be complete without a major revamp to its current cable car station. |
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The property will undergo the first phase of
renovation and refurbishment in June 2005, and is scheduled for completion in
October of 2005 at an estimated cost of approximately S$4 million. |
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The hilltop gem, whose luster will be readily
restored with an entirely new architecture design that resembles a ¡°JEWEL BOX¡±
on Mount Faber, will be repositioned as an upscale tourist destination with
facilities that cater for seminars and conferences as well as wedding packages
to both business and leisure travelers respectively. |
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Renovations will encompass major aspects of the
property such as: the construction of a glass drum feature on top of the JEWEL
BOX; state-of-the-art restrooms with a spectacular harbour view of Singapore,
etc. (Pls see attached
Annex) |
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A Series of Mega Events and Activities |
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A grand official opening will kick off the
completion of the JEWEL BOX, followed by a series of major and exciting
tourist attractions and activities. This includes indoor and outdoor sit-down
dinner concerts and events featuring local as well as international talents as
well as Singapore¡¯s first mega countdown event at Mount Faber and Harbourfront.
This will definitely add to the sparkle of Mount Faber, thus ensuring its
position as a compelling tourist destination of its own. |
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¡°It is definitely time for the next phase for
Mount Faber - to a new iconic tourism product that will be something that all
Singaporeans will be proud of and definitely a talking point among tourists as
well,¡± said Ms. Susan Teh, CEO of Mount Faber Leisure Group. |
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¡°We already hit a record high of $1.4 million
tourists visiting Mount Faber last year. Hence I am confident that this new
refurbishment project as well as a series of international events including
the mega countdown event at the end of the year will definitely boost the
numbers to another record high and hence provides significant upside potential
for our stakeholders¡± she added. |
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In summary, this ambitious project is undertaken
to reinforce Mount Faber Leisure Group¡¯s forefront position in the tourism
market of Singapore and to create in and around Mount Faber a distinctive,
coherent and memorable public realm which provides a fit lifestyle setting
that meets the needs of the local community as well as visitors. |
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In particular, Mount Faber wants to reposition
itself as a ¡°destination of its own¡± and hence sought a more congenial,
comfortable, attractive and safe place to not only to enhance its corporate
image but also its position as one of the leading tourism industry players in
Singapore. |
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Along with the project, the company has also
adopted a new corporate identity, including a new logo, visual identity and a
new website: www.mountfaber.com.sg.
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More..... |
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Source:
www.cablecar.com.sg Press
Release 8 Jun 2005 |
Singapore Cable Car renamed Mount Faber Leisure Group
